AVGS-eligible startup coachingYou want to start a business –
but where to begin?
Business plan, financing, bureaucracy – the path to self-employment can be overwhelming.
With my AVGS-funded startup coaching, we create your business plan together and prepare the application for the startup grant professionally.
Cost coverage through the employment agency or Jobcenter may be possible.

80+
Successful Founders
Certified
IHK Rhein-Neckar
Cooperation
STARTUP PROFI
Certified
IHK Rhein-Neckar
Cooperation
STARTUP PROFI
Calculate your startup grant:
over €20,000 in funding possible
The employment agency can co-finance your start into self-employment for up to 15 months – tax-free and with no repayment. How much it is in your case depends on your unemployment benefit: work it out in a few seconds.
Stated in your benefit approval notice (Bewilligungsbescheid)
Your possible startup grant
up to
up to €13,500 over 15 months, if the employment agency approves both funding phases
over 15 months
if the employment agency approves both funding phases
- Tax-free
- No repayment
- Independent of your first revenue
- Phase 1: unemployment benefit I + €300
- 6 months × €1,800
- €10,800
- Phase 2: social security allowance
- 9 months × €300
- €2,700
Free and non-binding
Non-binding sample calculation, not a commitment. The startup grant (§§ 93, 94 SGB III) is a discretionary benefit: the employment agency decides on approval, amount and duration.
These are the requirements
- You receive unemployment benefit I
- At least 150 days of remaining entitlement on your founding date
- Full-time self-employment (at least 15 hours per week)
- Business plan with viability certificate – we prepare it in the coaching
AVGS-eligible
Cost coverage possible
Startup grant
Prepare application clearly
Business plan included
With financial plan and revenue forecast
Personal support
Over 8 years experience
Get to know me in 30 seconds
In this video I explain how I support founders: from the first idea through business plan and financial planning to funding such as the startup grant (Gründungszuschuss) or Einstiegsgeld.

In German, with German subtitles.
Read transcript (translated from German)
Hi, I'm Martin, and I'm an IHK-certified start-up consultant. I support people who want to become self-employed, from the first idea all the way to actually founding their business.
We work out the business idea together and check whether it makes economic sense. We create a business plan and a financial plan and also take care of funding such as the start-up grant (Gründungszuschuss) or Einstiegsgeld.
Do you need a loan to launch your business model? You can count on my support for that too. On this channel I explain everything about starting a business. Clear, direct and without unnecessary jargon.
In 3 simple steps to the goal
The path to self-employment does not have to be complicated. With my structured approach, we reach the goal efficiently.
Free Initial Consultation
We get to know each other and check your requirements for the startup grant and the AVGS voucher.
- Non-binding & free
- Check your funding eligibility
- Clarification of all questions
Individual Coaching
We create your business plan, financial planning and prepare all documents for the employment agency.
- Support with application
- Cost coverage may be possible
- 1:1 via video call, across Germany
Successful Founding
You receive your startup grant and start optimally prepared into your self-employment.
- Professional business plan
- Viability certificate
- Up to €3,300/month
Coaching anywhere in Germany
You can use my startup coaching anywhere in Germany. We usually work together in 1:1 sessions via video call, which keeps everyone flexible.
Across Germany
Where you live makes no difference to the coaching.
1:1 via video call
Personal sessions without travel, flexible to schedule.
Hybrid or in person
Also possible on request.
Everything you need for your Startup
From the first idea to successful self-employment: the coaching covers the important areas and may be covered with an approved AVGS.
Business Plan Creation
Your bankable business plan for the startup grant, created with AI support on request.
- Financial planning & revenue forecast
- Market analysis & competition
- Viability certificate
Funding Advice
I navigate you through the funding jungle and secure all grants you are entitled to.
- AVGS application support
- Startup grant application
- Further funding programs
Business Idea Development
Together we sharpen your idea and develop a viable business model that suits you.
- Idea validation
- Target group definition
- USP development
Marketing Strategy
From the first customer acquisition to sustainable growth – I show you how to win customers.
- Online marketing basics
- Customer acquisition strategies
- Social media basics
Personal 1:1 Coaching
No mass processing: You receive individual support, tailored to your industry and situation.
- Across Germany via video call
- Hybrid or in person on request
- Continuous support
Startup Preparation
From legal form to business registration – I prepare you for all administrative steps.
- Legal form advice
- Prepare authority visits
- Insurance & taxes
The services are part of AVGS-eligible coaching and may be covered with an approved voucher.
Learn more nowWhat my clients say
Nothing is more convincing than the success of others. Here founders report on their experiences with my coaching.
80+
Successful Founders
AVGS
Funding possible
4.9
Average Rating
“Thanks to Martin, I not only got my business plan, but prepared the startup grant application in a structured way. Now my restaurant is running.”
Thomas K.
Restaurateur, Frankfurt
“Martin took the entire process off my hands. From the AVGS application to the viability certificate – everything was perfectly organized. Absolute recommendation!”
Sandra M.
Independent Consultant, Munich
“I was unsure about AVGS funding at first. Martin explained everything clearly and accompanied me through every step. Today I am a proud workshop owner.”
Michael R.
Car Workshop, Stuttgart
* Names shortened to protect privacy. Real testimonials from our clients.
Frequently Asked Questions
Here you will find answers to the most important questions about founding, AVGS and startup grant.
With an approved AVGS (Activation and Placement Voucher), coaching costs may be covered by the employment agency or Jobcenter.
The AVGS (Aktivierungs- und Vermittlungsgutschein, activation and placement voucher) is a voucher from the employment agency (Agentur für Arbeit) or the Jobcenter. With an approved voucher, the costs of a certified coaching are covered, for example start-up coaching with a provider approved under AZAV. My start-up coaching runs via STARTUP PROFI, an AZAV-certified provider.
You receive the AVGS from your employment agent. The prerequisite is usually that you are registered as a job seeker. In the initial consultation, I will explain exactly how to apply for the voucher.
You receive unemployment benefit I, still have at least 150 days of entitlement left on the day you start your business, and become self-employed as your main occupation (at least 15 hours per week). You also need a business plan with a viability certificate. There is no legal entitlement: the employment agency decides at its discretion.
The startup grant consists of your unemployment benefit I + €300 lump sum for social security. It is paid for 6 months, after which another 9 months at €300 can be approved.
Yes, the start-up grant (Gründungszuschuss) is tax-free and does not have to be repaid.
In a viability certificate (Tragfähigkeitsbescheinigung), an expert body such as the IHK (chamber of commerce), the chamber of crafts, a trade association or a bank confirms that your business is economically viable. The employment agency requires it for the start-up grant. It is based on your business plan with financial planning.
Yes. AI can take a lot of work off your hands with the structure, wording and critical questions. You still need to check figures, facts and funding rules yourself, and you should be able to explain every part of your plan. I deepened my knowledge of using AI in my IHK certificate course; in the coaching, I show you how to use it well.
The start-up grant comes from the employment agency and is for people receiving unemployment benefit I: six months of unemployment benefit I plus €300 per month, then, on application, nine months of €300 each. Einstiegsgeld comes from the Jobcenter and is for people receiving basic income support (Grundsicherung, formerly Bürgergeld): in 2026 up to €563 per month on top of it, for up to 24 months. Both are discretionary benefits.
Before you start your business. You receive the AVGS before the coaching begins, and you apply for the start-up grant or Einstiegsgeld before you become self-employed. In the coaching, we prepare your business plan and documents so that you can submit the applications in time.
Yes, you can use the coaching anywhere in Germany. It usually takes place in 1:1 sessions via video call, which keeps everyone flexible. On request, the coaching is also possible in a hybrid format or in person.
In-depth guides (in German): GründungszuschussAVGS-GründungscoachingEinstiegsgeldBusinessplan & TragfähigkeitsbescheinigungBusinessplan mit KI
Any questions? I am happy to answer them personally.
Schedule free initial consultation now →Ready to take off?
Let's clarify which funding route and next steps make sense for your startup.
Schedule initial consultation nowStart your free consultation now
Simply choose a suitable appointment in my calendar. Together we check your requirements for AVGS and startup grant.
Book Appointment
October 2026
09:00 AM - 05:00 PM